鷹牌博洛尼亞展位效果圖。
簡約大方的展廳設(shè)計(jì)、黑白色調(diào)的完美融合，再加上個性化的創(chuàng)新產(chǎn)品，鷹牌陶瓷將在意大利博羅尼亞展中國之美，融中外智慧。今年是鷹牌第16年參展博洛尼亞展覽會，展會期間，鷹牌會將現(xiàn)代簡約的風(fēng)格融入中國元素，在36號展館B54號展位重點(diǎn)展示自身的創(chuàng)新產(chǎn)品和企業(yè)形象，同時向國際建陶市場傳達(dá)中國建陶企業(yè)的品牌理念、經(jīng)營理念、產(chǎn)品理念。
年初，鷹牌公司就統(tǒng)一制定了全年會展展示形象設(shè)計(jì)，以品牌形象宣傳為主。意大利博洛尼亞展會的設(shè)計(jì)則是在此基礎(chǔ)上，結(jié)合實(shí)際展位結(jié)構(gòu)特點(diǎn)，在現(xiàn)代簡約的風(fēng)格中增加了中國元素的運(yùn)用，黑白色調(diào)相搭配，與鷹牌壹號展廳的風(fēng)格相似。
作為已經(jīng)多次參加博洛尼亞展的老牌企業(yè)，鷹牌公司始終堅(jiān)持品牌打造和銷售并重。鷹牌一直堅(jiān)信，企業(yè)若想提高競爭力，打造自主品牌是必經(jīng)之路。在品牌自主建設(shè)方面，鷹牌產(chǎn)品的質(zhì)量和設(shè)計(jì)都有較強(qiáng)的優(yōu)勢。同時，鷹牌還擁有專業(yè)的團(tuán)隊(duì)，并以良好的服務(wù)意識和國際化的操作理念為指導(dǎo)，在市場開拓和市場推廣方面做到國際化。
在本屆博洛尼亞展中，鷹牌所展示的產(chǎn)品和設(shè)計(jì)都以關(guān)注產(chǎn)品特性為主要準(zhǔn)則。據(jù)相關(guān)負(fù)責(zé)人介紹，鷹牌公司近兩年專門打造了一批適應(yīng)國際市場需求的產(chǎn)品，其中一部分是行業(yè)尖端科技產(chǎn)品，該類產(chǎn)品則重體現(xiàn)產(chǎn)品的科技性；另一部分則是從市場實(shí)際應(yīng)用出發(fā)而設(shè)計(jì)的，這類產(chǎn)品在展示中使用的比較多，充分體現(xiàn)產(chǎn)品使用效果。
在關(guān)注產(chǎn)品銷售的同時，鷹牌公司還重點(diǎn)關(guān)注品牌形象的展示和行業(yè)技術(shù)、產(chǎn)品設(shè)計(jì)、應(yīng)用設(shè)計(jì)、貿(mào)易規(guī)則、品牌管理的交流與學(xué)習(xí)。與以往不同的是，鷹牌公司會從“參加展會”轉(zhuǎn)變?yōu)?ldquo;參與展會”。據(jù)相關(guān)負(fù)責(zé)人認(rèn)為，博洛尼亞展除了提供產(chǎn)品展示、企業(yè)形象展示外，同樣是一個交流的平臺，這種交流是專業(yè)、平等的交流。鷹牌將努力通過將中國元素融入產(chǎn)品設(shè)計(jì)與展示，來傳達(dá)中國建陶企業(yè)的品牌理念、經(jīng)營理念、產(chǎn)品理念，同時也使得鷹牌能夠越來越國際化。
另據(jù)了解，為打造品牌影響力，提升國際形象，鷹牌公司還將舉辦一系列的主題活動，真正做到“展中國之美，融中外智慧”。
（來源：陶城報(bào)中國瓷尚）
Eagle Ceramics is to shine at the Cersaie with its compact exhibition hall, perfect combination of the black and the white, characteristic creations and the touch of Chinese beauty. It will be the 16th year for Eagle Ceramics to participate the Cersaie and it would integrate modern style of simplicity with Chinese elements. At the 36 Hall B54 stand, Eagle Ceramics would unveil its creative products and company image and promote to the world the concepts of brand, operation and products of Chinese ceramics industry.
Eagle Ceramics has decided the image design for the whole year exhibition at the beginning of this year, focusing on brand promotion. Based on this and the structure of real stand, the design for Cersaie applies the Chinese elements into the modern style of simplicity, combining the color of black and white, similar to the style of its No.1 exhibition hall.
As a reputed brand at Cersaie, Eagle Ceramics has always put equal emphasis on both brand and sales. It is always believed that brand building is a must for a company to improve its competitiveness. Eagle Ceramics has a strong edge in the quality and the design of its products. What’s more, its professional team can develop and promote the brand to the international stage with active service attitude and global operation concept.
During this Cersaie, all products and designs center around the focus on product features. According to relevant person, Eagle Ceramics has made a collection of products catering to international markets. Some of the products are industrial sophisticate technical products, which display their hi-tech features; while others are designed for the practical application, which would be used more frequently during exhibition for its effect.
Besides sales, Eagle Ceramics also pays attention to the display of brand image and the exchange and communication in fields of industrial technology, product design, application design, trade regulations and brand management. What’s different this year is that Eagle Ceramics would rather take a more active role as a platform for professional and equal exchanges. It is doing the best to promote to the world the concepts of brand, operation and products of Chinese ceramics industry with integrated Chinese elements in the design and display of its products.
In addition, Eagle Ceramics would host series of theme activities to build its brand and improve global image, genuinely achieving the noble mission of showing the beauty of China and integrating the wisdom of the world.
